M\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n khi x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng BSC l\u00e0 ph\u00e2n t\u1ea7ng chi\u1ebfn l\u01b0\u1ee3c, KPI xu\u1ed1ng b\u1ed9 ph\u1eadn, nh\u00e2n vi\u00ean b\u00ean d\u01b0\u1edbi. KPI doanh thu c\u00f3 th\u1ec3 ph\u00e2n t\u1ea7ng t\u1eeb c\u1ea5p c\u00f4ng ty xu\u1ed1ng t\u1eebng c\u00e1 nh\u00e2n r\u1ea5t d\u1ec5 d\u00e0ng. Nh\u01b0ng c\u00f2n c\u00e1c KPI phi t\u00e0i ch\u00ednh kh\u00e1c th\u00ec sao. Ch\u00fang ta c\u00f9ng t\u00ecm hi\u1ec3u<\/p>\n
Gi\u00e1m \u0111\u1ed1c d\u1ef1 \u00e1n<\/strong>: Ch\u00e0o anh, t\u00f4i \u0111\u00e3 tri\u1ec3n khai v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 xong h\u1ec7 th\u1ed1ng BSC KPI, nh\u01b0ng t\u00f4i ch\u01b0a th\u1ea5y \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a d\u1ef1 \u00e1n n\u00e0y nh\u01b0 k\u1ef3 v\u1ecdng.<\/p>\n KeeView<\/strong>: C\u1ee5 th\u1ec3 anh \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi tri\u1ec3n khai d\u1ef1 \u00e1n nh\u01b0 th\u1ebf n\u00e0o v\u00e0 hi\u1ec7n t\u1ea1i k\u1ebft qu\u1ea3 ra sao?<\/p>\n Gi\u00e1m \u0111\u1ed1c d\u1ef1 \u00e1n<\/strong>: T\u00f4i mong mu\u1ed1n h\u1ec7 th\u1ed1ng BSC c\u00f3 th\u1ec3 chuy\u1ec3n t\u1ea3i \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty xu\u1ed1ng c\u1ea5p d\u01b0\u1edbi, nh\u01b0ng khi ph\u00e2n t\u1ea7ng KPI th\u00ec ch\u1ec9 xu\u1ed1ng \u0111\u1ebfn b\u1ed9 ph\u1eadn g\u1ea7n nh\u1ea5t l\u00e0 kh\u00f4ng ph\u00e2n t\u1ea7ng \u0111\u01b0\u1ee3c n\u1eefa.<\/p>\n KeeView<\/strong>: Anh c\u00f3 th\u1ec3 cho v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c kh\u00f4ng<\/p>\n Gi\u00e1m \u0111\u1ed1c d\u1ef1 \u00e1n<\/strong>: V\u00ed d\u1ee5 c\u00f4ng ty c\u00f3 KPI S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3 t\u00f4i ph\u00e2n t\u1ea7ng xu\u1ed1ng b\u1ed9 ph\u1eadn b\u00ean d\u01b0\u1edbi l\u00e0 ph\u00f2ng kinh doanh. Ph\u00f2ng kinh doanh c\u0169ng c\u00f3 KPI s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u01b0ng t\u00f4i g\u1eb7p kh\u00f3 kh\u0103n khi ti\u1ebfp t\u1ee5c ph\u00e2n t\u1ea7ng KPI n\u00e0y xu\u1ed1ng nh\u00e2n vi\u00ean. T\u00f4i th\u1ea5y kh\u00f4ng \u1ed5n khi giao KPI S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng cho m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/p>\n KeeView<\/strong>: Anh th\u1ea5y c\u00f3 \u0111i\u1ec1u g\u00ec kh\u00f4ng \u1ed5n<\/p>\n Gi\u00e1m \u0111\u1ed1c d\u1ef1 \u00e1n<\/strong>: T\u00f4i kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 c\u1ee7a \u201cS\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng\u201d v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean c\u1ee5 th\u1ec3. V\u00ec s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 m\u1ed9t t\u1eadp th\u1ec3 bao g\u1ed3m t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n, thanh to\u00e1n, h\u1eadu m\u00e3i,\u2026 Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ch\u1ec9 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng trong chu\u1ed7i gi\u00e1 tr\u1ecb tr\u00ean.<\/p>\n KeeView<\/strong>: \u0110\u00fang nh\u01b0 v\u1eady. Khi ph\u00e2n t\u1ea7ng KPI \u1edf c\u1ea5p tr\u00ean xu\u1ed1ng c\u1ea5p d\u01b0\u1edbi, th\u00ec kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i gi\u1eef nguy\u00ean KPI \u1edf c\u1ea5p tr\u00ean. N\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t KPI kh\u00e1c, ph\u00f9 h\u1ee3p v\u1edbi ch\u1ee9c n\u0103ng nhi\u1ec7m v\u1ee5 c\u1ee7a b\u00ean d\u01b0\u1edbi, nh\u01b0ng v\u1eabn h\u01b0\u1edbng v\u00e0o th\u1ef1c hi\u1ec7n t\u1ed1t KPI c\u1ea5p tr\u00ean.<\/p>\n Gi\u00e1m \u0111\u1ed1c d\u1ef1 \u00e1n<\/strong>: Anh c\u00f3 th\u1ec3 n\u00f3i c\u1ee5 th\u1ec3 h\u01a1n \u1edf v\u1ea5n \u0111\u1ec1 t\u00f4i \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n KeeView<\/strong>: Anh c\u1ea7n x\u00e1c \u0111\u1ecbnh \u1edf c\u1ea5p nh\u00e2n vi\u00ean, \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng th\u00ec h\u1ecd c\u1ea7n l\u00e0m g\u00ec. V\u00ed d\u1ee5 h\u1ecd c\u1ea7n cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n t\u1ed1t, cung c\u1ea5p gi\u00e1 c\u1ea3 c\u1ea1nh tranh, giao h\u00e0ng nhanh,\u2026 Sau \u0111\u00f3 anh x\u00e1c \u0111\u1ecbnh trong c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y y\u1ebfu t\u1ed1 n\u00e0o l\u00e0 \u0111i\u1ec3m quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec anh h\u00e3y x\u00e2y d\u1ef1ng KPI nh\u00e2n vi\u00ean cho y\u1ebfu t\u1ed1 n\u00e0y.<\/p>\n Gi\u00e1m \u0111\u1ed1c d\u1ef1 \u00e1n<\/strong>: Nh\u01b0 v\u1eady n\u1ebfu kh\u00e1ch h\u00e0ng \u0111ang mong mu\u1ed1n d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n nhanh v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u00e0m t\u1ed1t d\u1ecbch v\u1ee5 n\u00e0y, th\u00ec s\u1ebd t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n KeeView<\/strong>: \u0110\u00fang nh\u01b0 v\u1eady.<\/p>\n Gi\u00e1m \u0111\u1ed1c d\u1ef1 \u00e1n<\/strong>: V\u00e0 \u0111\u1ed1i v\u1edbi b\u1ed9 ph\u1eadn h\u1eadu m\u00e3i, b\u1ea3o h\u00e0nh th\u00ec c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t KPI kh\u00e1c ph\u00f9 h\u1ee3p v\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ed9 ph\u1eadn h\u1eadu m\u00e3i, b\u1ea3o h\u00e0nh, \u0111\u1ec3 gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n KeeView<\/strong>: Anh \u0111\u00e3 hi\u1ec3u \u0111\u00fang v\u1ea5n \u0111\u1ec1 r\u1ed3i.<\/p>\n