{"id":630,"date":"2025-04-04T17:53:49","date_gmt":"2025-04-04T10:53:49","guid":{"rendered":"https:\/\/home.keeview.com\/kv\/?p=630"},"modified":"2025-04-05T19:35:39","modified_gmt":"2025-04-05T12:35:39","slug":"ban-do-chien-luoc-la-gi","status":"publish","type":"post","link":"https:\/\/home.keeview.com\/kv\/ban-do-chien-luoc-la-gi\/","title":{"rendered":"B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c trong BSC l\u00e0 g\u00ec?"},"content":{"rendered":"

Theo Kaplan v\u00e0 Norton, b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c\u00a0l\u00e0 m\u1ed9t s\u01a1 \u0111\u1ed3 m\u00f4 t\u1ea3 c\u00e1ch th\u1ee9c m\u1ed9t t\u1ed5 ch\u1ee9c s\u00e1ng t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1eb1ng vi\u1ec7c k\u1ebft n\u1ed1i c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c trong m\u1ed1i quan h\u1ec7 nguy\u00ean nh\u00e2n v\u00e0 k\u1ebft qu\u1ea3 v\u1edbi m\u1ed7i y\u1ebfu t\u1ed1 trong vi\u1ec5n c\u1ea3nh c\u1ee7a th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng.<\/p>\n

T\u1eeb 1996, Kaplan v\u00e0 Norton \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gi\u00fap \u0111\u1ee1 vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd minh h\u1ecda vi\u1ec7c x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c cho m\u1ed9t c\u00f4ng ty v\u00e0 t\u1eeb b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, c\u00e1c KPI \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng.<\/p>\n

C\u1ea5u tr\u00fac b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n

B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c g\u1ed3m c\u00e1c c\u00e1c vi\u1ec5n c\u1ea3nh \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo chi\u1ec1u d\u1ecdc. Trong v\u00ed d\u1ee5 n\u00e0y, b\u1ed1n vi\u1ec5n c\u1ea3nh\u00a0T\u00e0i ch\u00ednh, Kh\u00e1ch h\u00e0ng, Quy tr\u00ecnh v\u00e0 H\u1ecdc h\u1ecfi v\u00e0 Ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. H\u00e0ng ngang l\u00e0 c\u00e1c m\u1ee5c\u00a0 ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1eebng vi\u1ec5n c\u1ea3nh.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1ea3i xu\u1ed1ng c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1eebng vi\u1ec5n c\u1ea3nh. Trong b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c, m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u00f3 m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3 v\u1edbi nhau. S\u1ef1 t\u0103ng l\u00ean c\u1ee7a m\u1ed9t m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c b\u00ean d\u01b0\u1edbi s\u1ebb \u1ea3nh h\u01b0\u1edfng t\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c b\u00ean tr\u00ean. V\u00ed d\u1ee5 n\u1ebfu m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean, th\u00ec s\u1ebd k\u00e9o theo s\u1ef1 t\u0103ng doanh thu \u1edf vi\u1ec5n c\u1ea3nh t\u00e0i ch\u00ednh.<\/p>\n

B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n

V\u00ed d\u1ee5 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty l\u00e0 ch\u00fa tr\u1ecdng doanh thu nhi\u1ec1u h\u01a1n l\u1ee3i nhu\u1eadn v\u00e0 h\u01b0\u1edbng t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111a d\u1ea1ng. Doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1edd l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng \u1edf c\u00e1c y\u1ebfu t\u1ed1: n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i s\u1eb5n c\u00f3 c\u00f9ng v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"B\u1ea3n
<\/figcaption><\/figure>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng c\u00f4ng ty \u0111\u00e3 ch\u00fa tr\u1ecdng qu\u1ea3n tr\u1ecb t\u00e1c nghi\u1ec7p: s\u1ea3n xu\u1ea5t ch\u1ea5t l\u01b0\u1ee3ng cao, m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i; trong qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng l\u00e0 t\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3; trong qu\u1ea3n tr\u1ecb \u0111\u1ed5i m\u1edbi ch\u00fa tr\u1ecdng thi\u1ebft k\u1ebf v\u00e0 nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi v\u1ec1 kh\u00eda c\u1ea1nh h\u1ecdc t\u1eadp nh\u00e2n s\u1ef1 l\u00e0 c\u00f4ng ty c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u00e0o t\u1ea1o, n\u00e2ng cao n\u0103ng l\u1ef1c v\u00e0 \u0111\u1ed9ng vi\u00ean \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean (\u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m nh\u00e2n vi\u00ean R&D v\u00e0 thi\u1ebft k\u1ebf) h\u01b0\u1edbng t\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o, ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec7t h\u1ea3o.<\/p>\n

\u00a0T\u1eeb m\u1ee5c ti\u00eau v\u00e0 b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c KPI t\u01b0\u01a1ng \u1ee9ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 sau:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Kh\u00eda c\u1ea1nh BSC<\/strong><\/td>\nM\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/td>\nY\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng<\/strong><\/td>\nKPI<\/strong><\/td>\n<\/tr>\n
T\u00e0i ch\u00ednh<\/td>\nT\u0103ng doanh thu<\/td>\nT\u0103ng doanh thu<\/td>\nT\u1ed5ng doanh thu<\/p>\n

Trong \u0111\u00f3 doanh thu s\u1ea3n ph\u1ea9m m\u1edbi<\/td>\n<\/tr>\n

S\u1eed d\u1ee5ng v\u1ed1n hi\u1ec7u qu\u1ea3<\/td>\nL\u1ee3i nhu\u1eadn<\/td>\nL\u1ee3i nhu\u1eadn sau thu\u1ebf<\/td>\n<\/tr>\n
Th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng<\/td>\nGia t\u0103ng h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\nS\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\nM\u1ee9c \u0111\u1ed9 (%) h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n
Gi\u1ea3m % khi\u1ebfu n\u1ea1i \u0111\u00fang c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n
S\u1ed1 l\u1ea7n giao h\u00e0ng tr\u1ec5\/sai<\/td>\n<\/tr>\n
Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/td>\nPh\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/td>\nS\u1ed1 l\u01b0\u1ee3ng \u0111\u1ea1i l\u00fd c\u1ea5p 1<\/td>\n<\/tr>\n
Quy tr\u00ecnh<\/td>\nHo\u00e0n thi\u1ec7n h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd<\/td>\nHo\u00e0n thi\u1ec7n h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd<\/td>\nM\u1ee9c ti\u00eau hao NVL th\u1ef1c t\u1ebf\/S\u1ea3n ph\u1ea9m so \u0111\u1ecbnh m\u1ee9c k\u1ebf ho\u1ea1ch<\/td>\n<\/tr>\n
Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t MMTB (OEE)<\/td>\n<\/tr>\n
Ho\u00e0n thi\u1ec7n quy tr\u00ecnh v\u00e0 qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng<\/td>\nB\u1ea3o \u0111\u1ea3m h\u1ec7 th\u1ed1ng ch\u1ea5t l\u01b0\u1ee3ng<\/td>\nT\u1ef7 l\u1ec7 ph\u1ebf ph\u1ea9m<\/td>\n<\/tr>\n
Gi\u00e1 tr\u1ecb h\u00e0ng tr\u1ea3 l\u1ea1i<\/td>\n<\/tr>\n
S\u1ed1 l\u1ed7i kh\u00f4ng ph\u00f9 h\u1ee3p<\/td>\n<\/tr>\n
Nh\u00e2n s\u1ef1, h\u1ecdc t\u1eadp v\u00e0 c\u1ea3i ti\u1ebfn<\/td>\nB\u1ea3o \u0111\u1ea3m nh\u00e2n s\u1ef1 c\u00f3 n\u0103ng l\u1ef1c ph\u00f9 h\u1ee3p<\/td>\nN\u00e2ng cao n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n<\/td>\nT\u1ef7 l\u1ec7 CBNV \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u n\u00e2ng cao n\u0103ng l\u1ef1c<\/td>\n<\/tr>\n
T\u1ef7 l\u1ec7 CBNV \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n n\u0103ng l\u1ef1c<\/td>\n<\/tr>\n
N\u00e2ng cao m\u1ee9c \u0111\u1ed9 th\u1ecfa m\u00e3n c\u1ee7a CBNV<\/td>\nHo\u00e0n thi\u1ec7n\u00a0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c<\/td>\nM\u1ee9c \u0111\u1ed9 (%) h\u00e0i l\u00f2ng v\u1edbi c\u00f4ng vi\u1ec7c c\u1ee7a CBNV<\/td>\n<\/tr>\n
S\u1ed1 l\u1ed7i vi ph\u1ea1m v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 n\u1ed9i quy lao \u0111\u1ed9ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h3>\n