{"id":622,"date":"2025-04-04T17:50:17","date_gmt":"2025-04-04T10:50:17","guid":{"rendered":"https:\/\/home.keeview.com\/kv\/?p=622"},"modified":"2025-04-05T19:35:39","modified_gmt":"2025-04-05T12:35:39","slug":"giao-muc-tieu-gian-tiep-trong-bsc","status":"publish","type":"post","link":"https:\/\/home.keeview.com\/kv\/giao-muc-tieu-gian-tiep-trong-bsc\/","title":{"rendered":"Giao m\u1ee5c ti\u00eau gi\u00e1n ti\u1ebfp trong BSC"},"content":{"rendered":"<p style=\"text-align: justify;\">Khi tri\u1ec3n khai BSC, c\u00e1c b\u1ed9 ph\u1eadn \u0111\u01b0\u1ee3c giao m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn l\u00e0 c\u1ed1 g\u1eafng ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a b\u1ed9 ph\u1eadn m\u00ecnh. \u0110\u1ed1i v\u1edbi h\u1ecd, c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ed9 ph\u1eadn kh\u00e1c l\u00e0 th\u1ee9 y\u1ebfu, kh\u00f4ng ph\u1ea3i l\u00e0 \u01b0u ti\u00eau, v\u00ec v\u1eady \u0111\u00f4i l\u00fac c\u00e1c KPI n\u00e0y c\u00f3 m\u00e2u thu\u1eabn v\u1edbi nhau.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5 ph\u00f2ng kinh doanh \u0111\u01b0\u1ee3c giao KPI doanh thu v\u00e0 h\u1ecd s\u1ebd c\u1ed1 g\u1eafng l\u00e0m sao ho\u00e0n th\u00e0nh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y. \u0110\u1ec3 ho\u00e0n th\u00e0nh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y, th\u00ec ph\u00f2ng kinh doanh kh\u00f4ng th\u1ec3 thi\u1ebfu s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a ph\u00f2ng marketing. C\u00e0ng c\u00f3 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng marketing, th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh v\u00e0 ph\u00f2ng kinh doanh c\u00e0ng d\u1ec5 b\u00e1n h\u00e0ng h\u01a1n. Tuy nhi\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u1ea7n ph\u1ea3i c\u00f3 ng\u00e2n s\u00e1ch marketing l\u1edbn, nh\u01b0ng d\u01b0\u1eddng nh\u01b0 ph\u00f2ng kinh doanh kh\u00f4ng quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y. H\u1ecd ch\u1ec9 mu\u1ed1n c\u00f3 c\u00e0ng nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng marketing c\u00e0ng t\u1ed1t.<\/p>\n<p style=\"text-align: justify;\">Trong khi \u0111\u00f3 ng\u00e2n s\u00e1ch marketing lu\u00f4n c\u00f3 gi\u1edbi h\u1ea1n v\u00e0 ph\u00f2ng marketing ph\u1ea3i gi\u1edbi h\u1ea1n m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch marketing \u0111\u00e3 \u0111\u01b0\u1ee3c duy\u1ec7t. B\u00ean c\u1ea1nh \u0111\u00f3, ph\u00f2ng markeitng \u0111\u01b0\u1ee3c giao ch\u1ec9 ti\u00eau KPI ng\u00e2n s\u00e1ch marketing. Nhi\u1ec7m v\u1ee5 c\u1ee7a ph\u00f2ng Marketing l\u00e0 l\u00e0m sao ti\u00eau h\u1ebft ng\u00e2n s\u00e1ch \u0111\u00f3 trong k\u1ef3, vi\u1ec7c c\u00f3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng kh\u00f4ng l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a ph\u00f2ng kinh doanh ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a ph\u00f2ng marketing.<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c c\u00e1c b\u1ed9 ph\u1eadn ch\u1ec9 ch\u1ea1y theo KPI c\u1ee7a m\u00ecnh l\u00e0m d\u1eabn \u0111\u1ebfn s\u1ef1 thi\u1ebfu hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u1ea3 hai ph\u00f2ng kinh doanh v\u00e0 marketing.<\/p>\n<p style=\"text-align: justify;\">C\u00e2u chuy\u1ec7n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c giao KPI t\u1ef7 l\u1ec7 ph\u1ebf ph\u1ea9m, v\u00ec v\u1eady h\u1ecd ch\u1ec9 mu\u1ed1n s\u1ea3n xu\u1ea5t \u00edt m\u1eabu s\u1ea3n ph\u1ea9m, nh\u01b0ng m\u1ed7i m\u1eabu s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn. Ng\u01b0\u1ee3c l\u1ea1i, ph\u00f2ng kinh doanh th\u00ec l\u1ea1i mu\u1ed1n c\u00f3 nhi\u1ec1u m\u1eabu s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u0103ng doanh thu. Ph\u00f2ng kinh doanh kh\u00f4ng quan t\u00e2m \u0111\u1ebfn nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t c\u00f3 t\u1ef7 l\u1ec7 ph\u1ebf ph\u1ea9m cao hay t\u1ed1t.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 gi\u1ea3i quy\u1ebft t\u00ecnh tr\u1ea1ng tr\u00ean, KeeView cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p r\u1ea5t hay l\u00e0 giao m\u1ee5c ti\u00eau gi\u00e1n ti\u1ebfp. M\u1eb7c d\u00f9 ph\u00f2ng marketing kh\u00f4ng t\u1ea1o ra doanh thu tr\u1ef1c ti\u1ebfp, nh\u01b0ng h\u1ecd v\u1eabn \u0111\u01b0\u1ee3c giao KPI doanh thu. M\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a ph\u00f2ng kinh doanh ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a ph\u00f2ng marketing. B\u1eb1ng c\u00e1ch n\u00e0y, ph\u00f2ng kinh doanh v\u00e0 ph\u00f2ng marketing s\u1ebd ph\u1ea3i ph\u1ed1i h\u1ee3p v\u1edbi nhau t\u1ed1t h\u01a1n \u0111\u1ec3 ph\u00f2ng marketing t\u0103ng hi\u1ec7u qu\u1ea3 m\u1ed7i \u0111\u1ed3ng chi ph\u00ed marketing v\u00e0 k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi ph\u00f2ng kinh doanh \u0111\u1ec3 gi\u00fap ph\u00f2ng kinh doanh b\u00e1n h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m t\u00ednh n\u0103ng n\u00e0y b\u1eb1ng c\u00e1ch \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed t\u1ea1i \u0111\u00e2y.<\/p>\n<p style=\"text-align: right;\"><em><strong>Tr\u00e2m Anh<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">B\u00e0i vi\u1ebft c\u00f3 b\u1ea3n quy\u1ec1n c\u1ee7a KeeView, xin vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n\u00a0<a href=\"http:\/\/www.KeeView.com\">www.KeeView.com<\/a>\u00a0khi tr\u00edch d\u1eabn ho\u1eb7c \u0111\u0103ng l\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi tri\u1ec3n khai BSC, c\u00e1c b\u1ed9 ph\u1eadn \u0111\u01b0\u1ee3c giao m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn l\u00e0 c\u1ed1 g\u1eafng ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a b\u1ed9 ph\u1eadn m\u00ecnh. \u0110\u1ed1i v\u1edbi h\u1ecd, c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ed9 ph\u1eadn kh\u00e1c l\u00e0 th\u1ee9 y\u1ebfu, kh\u00f4ng ph\u1ea3i l\u00e0 \u01b0u ti\u00eau, v\u00ec v\u1eady \u0111\u00f4i l\u00fac c\u00e1c KPI [&#8230;]\n","protected":false},"author":1,"featured_media":735,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-nhan-su"],"_links":{"self":[{"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":1,"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/posts\/622\/revisions"}],"predecessor-version":[{"id":623,"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/posts\/622\/revisions\/623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/media\/735"}],"wp:attachment":[{"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/media?parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/categories?post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/tags?post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}