{"id":591,"date":"2025-04-04T17:32:07","date_gmt":"2025-04-04T10:32:07","guid":{"rendered":"https:\/\/home.keeview.com\/kv\/?p=591"},"modified":"2025-04-05T19:36:09","modified_gmt":"2025-04-05T12:36:09","slug":"mo-hinh-ipa-trong-danh-gia-nang-luc-ca-nhan","status":"publish","type":"post","link":"https:\/\/home.keeview.com\/kv\/mo-hinh-ipa-trong-danh-gia-nang-luc-ca-nhan\/","title":{"rendered":"M\u00f4 h\u00ecnh IPA trong \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n"},"content":{"rendered":"

M\u00f4 h\u00ecnh 2 chi\u1ec1u c\u1ee7a Martilla and Jame (1977) th\u1ec3 hi\u1ec7n t\u1ea7m quan tr\u1ecdng v\u00e0 m\u1ee9c \u0111\u1ed9 th\u1ec3 hi\u1ec7n c\u1ee7a ti\u00eau ch\u00ed (IPA) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch, so s\u00e1nh n\u0103ng l\u1ef1c c\u1ee7a c\u00e1 nh\u00e2n v\u1edbi y\u00eau c\u1ea7u n\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p trong h\u00ecnh minh h\u1ecda.<\/p>\n

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Theo \u0111\u00f3, tr\u1ee5c tung l\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u0103ng l\u1ef1c \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p. Tr\u1ee5c ho\u00e0nh th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 (y\u1ebfu hay m\u1ea1nh) c\u1ee7a c\u00e1 nh\u00e2n. K\u1ebft h\u1ee3p chung c\u00f3 4 \u00f4, th\u1ec3 hi\u1ec7n:<\/p>\n

\u00a0\u1ede \u00f4 A: Nh\u1eefng n\u0103ng l\u1ef1c \u0111\u01b0\u1ee3c coi l\u00e0 then ch\u1ed1t c\u1ee7a c\u00f4ng ty l\u1ea1i l\u00e0 nh\u1eefng n\u0103ng l\u1ef1c\u00a0 ch\u01b0a t\u1ed1t c\u1ee7a b\u1ea1n, b\u1ea1n ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao. C\u00f4ng ty mong \u0111\u1ee3i \u1edf b\u1ea1n nhi\u1ec1u h\u01a1n nh\u1eefng g\u00ec b\u1ea1n c\u00f3. B\u1ea1n l\u00e0 ng\u01b0\u1eddi kh\u00f3 tham gia v\u00e0o vi\u1ec7c ra c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng cho c\u00f4ng ty ho\u1eb7c \u00fd ki\u1ebfn c\u1ee7a b\u1ea1n (n\u1ebfu c\u00f3) c\u0169ng hi\u1ebfm khi \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u00e1nh gi\u00e1 cao. D\u01b0\u1eddng nh\u01b0 c\u1ea3 c\u00f4ng ty v\u00e0 b\u1ea1n \u0111\u1ec1u \u0111ang ph\u1ea3i \u201cch\u1ecbu \u0111\u1ef1ng\u201d l\u1eabn nhau.<\/p>\n

\u1ede \u00f4 B: C\u00e1c n\u0103ng l\u1ef1c m\u1ea1nh c\u1ee7a b\u1ea1n l\u00e0 c\u00e1c n\u0103ng l\u1ef1c then ch\u1ed1t cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty. Khi b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u n\u0103ng l\u1ef1c m\u1ea1nh l\u00e0 nh\u1eefng n\u0103ng l\u1ef1c m\u00e0 c\u00f4ng ty c\u1ea7n, b\u1ea1n lu\u00f4n \u0111\u01b0\u1ee3c coi tr\u1ecdng, \u0111\u00e1nh gi\u00e1 cao, b\u1ea1n lu\u00f4n c\u00f3 c\u01a1 h\u1ed9i \u0111\u00f3ng g\u00f3p nhi\u1ec1u h\u01a1n cho c\u00f4ng ty v\u00e0 t\u01b0\u01a1ng \u1ee9ng c\u0169ng \u0111\u01b0\u1ee3c ghi nh\u1eadn t\u1ed1t, ch\u1ebf \u0111\u1ed9 \u01b0u \u0111\u00e3i t\u1ed1t h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

\u1ede \u00f4 C: nh\u1eefng n\u0103ng l\u1ef1c kh\u00f4ng m\u1ea1nh c\u1ee7a b\u1ea1n c\u0169ng may m\u1eafn l\u00e0 nh\u1eefng n\u0103ng l\u1ef1c m\u00e0 c\u00f4ng ty kh\u00f4ng quan t\u00e2m, \u00edt nh\u1ea5t cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. Khi nh\u1eefng n\u0103ng l\u1ef1c c\u1ee7a b\u1ea1n may m\u1eafn r\u01a1i v\u00e0o B v\u00e0 C th\u00ec \u0111\u00fang l\u00e0 m\u1ed9t n\u01a1i l\u00e0m vi\u1ec7c tuy\u1ec7t v\u1eddi cho b\u1ea1n ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n, ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c v\u00ec c\u00e1c n\u0103ng l\u1ef1c c\u00f4ng ty c\u1ea7n th\u00ec b\u1ea1n c\u00f3, c\u00e1c n\u0103ng l\u1ef1c c\u00f4ng ty kh\u00f4ng c\u1ea7n th\u00ec\u00a0 b\u1ea1n c\u0169ng kh\u00f4ng c\u00f3. S\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a b\u1ea1n v\u1edbi c\u00f4ng ty th\u1ef1c s\u1ef1 l\u00e0 m\u1ed1i duy\u00ean l\u00e0nh, th\u1eadt may m\u1eafn v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch , \u00fd ngh\u0129a cho c\u1ea3 b\u1ea1n v\u00e0 c\u00f4ng ty.<\/p>\n

\u1ede \u00f4 D\u00a0 nh\u1eefng n\u0103ng l\u1ef1c m\u1ea1nh c\u1ee7a b\u1ea1n l\u1ea1i l\u00e0 nh\u1eefng n\u0103ng l\u1ef1c kh\u00f4ng ph\u1ea3i l\u00e0 then ch\u1ed1t, ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao trong c\u00f4ng ty \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. Nh\u01b0 v\u1eady c\u1ea3 b\u1ea1n v\u00e0 c\u00f4ng ty c\u1ea7n c\u00e2n nh\u1eafc: li\u1ec7u nh\u1eefng n\u0103ng l\u1ef1c n\u00e0y c\u1ee7a b\u1ea1n c\u00f3 c\u1ea7n thi\u1ebft then ch\u1ed1t cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty trong t\u01b0\u01a1ng lai kh\u00f4ng \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn. N\u1ebfu n\u0103ng l\u1ef1c c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o trong A v\u00e0 D th\u00ec \u0111\u00fang l\u00e0 kh\u00f4ng g\u00ec c\u00f3 th\u1ec3 tr\u1edb tr\u00eau h\u01a1n: c\u00e1c n\u0103ng l\u1ef1c c\u00f4ng ty c\u1ea7n th\u00ec b\u1ea1n kh\u00f4ng c\u00f3, c\u00e1c n\u0103ng l\u1ef1c b\u1ea1n c\u00f3 th\u00ec c\u00f4ng ty kh\u00f4ng c\u1ea7n. B\u1ea1n r\u1eddi kh\u1ecfi c\u00f4ng ty c\u00e0ng s\u1edbm th\u00ec b\u1ea1n c\u00e0ng c\u00f3 c\u01a1 h\u1ed9i t\u00ecm vi\u1ec7c l\u00e0m, ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c b\u1ea3n th\u00e2n, ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p \u1edf nh\u1eefng n\u01a1i ph\u00f9 h\u1ee3p.<\/p>\n

Martilla, J.A. and\u00a0 James, J.C., (1977). Journal of Marketing Vol. 41, No. 1 (Jan., 1977), pp. 77-79.<\/em><\/p>\n

Tr\u1ea7n Kim Dung<\/em><\/strong><\/p>\n

B\u00e0i vi\u1ebft c\u00f3 b\u1ea3n quy\u1ec1n c\u1ee7a KeeView, xin vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n\u00a0www.KeeView.com<\/a>\u00a0khi tr\u00edch d\u1eabn ho\u1eb7c \u0111\u0103ng l\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00f4 h\u00ecnh 2 chi\u1ec1u c\u1ee7a Martilla and Jame (1977) th\u1ec3 hi\u1ec7n t\u1ea7m quan tr\u1ecdng v\u00e0 m\u1ee9c \u0111\u1ed9 th\u1ec3 hi\u1ec7n c\u1ee7a ti\u00eau ch\u00ed (IPA) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch, so s\u00e1nh n\u0103ng l\u1ef1c c\u1ee7a c\u00e1 nh\u00e2n v\u1edbi y\u00eau c\u1ea7u n\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p trong h\u00ecnh minh h\u1ecda. Theo \u0111\u00f3, tr\u1ee5c tung l\u00e0 t\u1ea7m quan […]\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-591","post","type-post","status-publish","format-standard","hentry","category-danh-gia-nang-luc"],"_links":{"self":[{"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/posts\/591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/comments?post=591"}],"version-history":[{"count":3,"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/posts\/591\/revisions"}],"predecessor-version":[{"id":758,"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/posts\/591\/revisions\/758"}],"wp:attachment":[{"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/media?parent=591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/categories?post=591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/home.keeview.com\/kv\/wp-json\/wp\/v2\/tags?post=591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}